Track your marketing campaigns and measure website conversions.

Learn how to set Goals in Google Analytics and how to interpret funnel reports to measure and improve your website conversion rates.

Ideal for individuals and teams wanting to increase the Return On Investment (ROI) for their websites and Google AdWords campaigns by measuring and acting on results.

Google Analytics Goals and Campaigns topics include:

• Tracking online and offline campaigns
• Tracking Google AdWords and CPC (Cost Per Click)
• Setting up Goals
• Using goal and funnel reports
• Increasing conversions

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