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Our Google Analytics Seminar for Success will show you
how to use Google Analytics to optimize online marketing, improve
website performance and increase conversions.
Learn how to get the most out of reports all the way through to best
practices, enterprise features and advanced implementations, from a
Google Analytics Authorized Consultant.
Ensure your enterprise has all the advantages of the latest features
and benefits of Google Analytics. Choose one or two days to suit your
needs and objectives.
If you have any question or would like further details about the seminar please email info@analyticsacademy.com or call
(02) 9960 6577.
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Day 1 - Introductory Google Analytics
Instructor: Benjamin Mangold, Analytics Director, Mangold Sengers |
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9:30am - 10:00am |
Registration |
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10:00am - 12:30pm |
Morning
- Introduction to Web Analytics
- About Google Analytics
- Google Analytics Interface Features
- Sharing Google Analytics Reports
- Customizing the Dashboard
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12:30pm - 1:30pm |
Break |
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1:30pm - 5:00pm |
Afternoon
- Understanding Site Visitors
- Tracking Online Marketing Campaigns
- Using Site Content and Navigation Reports
- Understanding Goals and Funnels
- Introduction to Google Website Optimizer
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Day 2 - Advanced Google Analytics
Instructor: Benjamin Mangold, Analytics Director, Mangold Sengers |
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9:30am - 10:00am |
Registration |
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10:00am - 12:30pm |
Morning
- Driving Business with Google Analytics
- Google Analytics Architecture Overview
- Advanced Segments and Custom Reports
- Using Filters and Regular Expressions
- Advanced Setups
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12:30pm - 1:30pm |
Break |
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1:30pm - 5:00pm |
Afternoon
- Setting and Configuring Goals and Funnels
- Ecommerce Tracking and Reports
- Introduction to Event Tracking
- Tracking Multiple Domains and Sub-domains
- Code Customization
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What Will I Learn From The Seminar?
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Understand the fundamentals of Google Analytics
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Measure, compare and evaluate marketing campaigns
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Identify opportunities for website improvement
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Best-practices and real-world applications
Our Google Analytics Seminars for Success begin with the essential elements of reporting and go right through to advanced features so participants can see and take advantage of the opportunities, and achieve the benefits, of data-driven decision making.
Who Should Attend? Anybody Involved In:
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Lead generation
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Ecommerce and sales
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Content development
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Search and online marketing
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Web development and IT
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Online strategy
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Business development
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Marketing and sale
 Instructor: Benjamin Mangold, Analytics Director
Benjamin Mangold is a leading Google product expert, he is the Australian Country Manager for the Web Analytics Association and the Analytics Director at Mangold Sengers.
Benjamin has achieved Google Analytics Authorized Consultant, Google Website Optimizer Authorized Consultant and Urchin Software Authorized Consultant accreditation for Mangold Sengers and he is also Google AdWords Qualified.
He is a Casual Academic at the University of Technology Sydney (UTS) and regularly attends sessions at Google's Headquarters in Mountain View, California.
Cancellation Policy
If there are insufficient enrollments, you will be notified by email at
least 7 days before the event and a full refund issued. Cancellations
can be made up until 10 days prior to the scheduled event, a
cancellation fee may apply. There will be no refunds for cancellations
made within 10 days of the event or no-shows. Substitutions will be
accepted any time prior to the commencement of the event.
If you have any question or would like further details about the seminar please email info@analyticsacademy.com or call (02) 9960 6577.
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