Learn how to collect meaningful data, analyze it and use it to improve your website and marketing campaigns.

Enhance your Google Analytics skills with a focus on improving reporting, analysis and experimentation. Learn end-to-end analytics techniques, including how to collect meaningful data, using complementary tools, configuring reports, creating dashboards and analyzing data.

Analytics Academy Course

What will I learn?

  • How to collect the data you need and configure your reports

  • How to report on performance, analyze results and find insights

  • How to develop and launch experiments to improve results

Core topics

  • Ensure important actions are being tracked

  • Correctly configure Google Analytics

  • Pinpoint the reports that provide the most value

  • Understand the difference between reporting and analysis

  • Develop and launch experiments