Hey there,

Here's an overview of what's covered in my Analytics Academy course.

You can only join the course for a limited time, so don't miss out.

– Benjamin and the Loves Data Team

 


Module 1:
Fundamentals

  • Introduction

  • Introduction to Google Analytics

  • Google Analytics guide

  • Important terminology

  • Account structure

  • Google Analytics interface features

  • Basic interface features

  • Introduction to Google Tag Manager

  • Google Tag Manager guide


Module 2:
Data Collection

  • Setting up Google Analytics

  • How Google Analytics works

  • Calculating time

  • Account structure

  • Getting started with Google Tag Manager

  • Google Tag Manager implementation guide

  • Tracking important user actions

    • Pages

    • Forms

    • Scroll depth

    • Embedded videos

    • Ecommerce transactions

    • Outbound links

    • File downloads


Module 3:
Complementary Tools

  • Introduction to using complementary tools

  • Website and content tools

  • Organic and paid search tools

  • Social media tools

  • Additional tools


Module 4:
Configuration

  • Tracking goals

  • Identifying goals

  • Assigning value

  • Ecommerce tracking

  • Best practice for administration

  • Configuration options

    • View settings

    • Filters

    • Data import

    • User ID

    • Data retention

  • Custom dimensions and metrics

  • Configuration checklist


Module 5:
Marketing

  • Tracking campaigns

  • Best practice for tracking campaigns

  • Linking Google Ads

  • Importing Google Analytics conversions into Google Ads

  • Tracking internal website campaigns


Module 6:
Reporting

  • Home report

  • Real-Time reports

  • Audience reports

  • Acquisition reports

  • Behavior reports

  • Conversion reports

  • Metrics and dimensions

  • Attribution


Module 7:
Dashboards

  • Google Analytics dashboards

  • Introduction to Google Data Studio

    • Interface features

    • Connecting Google Analytics data

    • Using Google Data Studio

    • Creating charts

    • Combining Google Analytics data (blending)

    • Customization options

    • Example dashboards


Module 8:
Analysis

  • Segmentation

  • Custom segments

  • Analyzing data in reports


Module 9:
Experimentation

  • Introduction to testing

  • Importance of testing

  • Using a testing process

  • Types of tests

  • How, what and when to test

  • Using Google Optimize

    • Introduction to Google Optimize

    • Terminology

    • How to run an experiment

      • A/B

      • Redirect

      • Multivariate

    • Interpreting results

    • Viewing data in Google Analytics

  • Google Ads and other advertising platforms