Hey there,

Here's an overview of what's covered in my Analytics Academy course.

You can only join the course for a limited time, so don't miss out.

– Benjamin and the Loves Data Team

 


Module 1:
Fundamentals

  • Introduction
  • Introduction to Google Analytics
  • Google Analytics guide
  • Important terminology
  • Account structure
  • Google Analytics interface features
  • Basic interface features
  • Introduction to Google Tag Manager
  • Google Tag Manager guide

Module 2:
Data Collection

  • Setting up Google Analytics
  • How Google Analytics works
  • Calculating time
  • Account structure
  • Getting started with Google Tag Manager
  • Google Tag Manager implementation guide
  • Tracking important user actions
    • Pages
    • Forms
    • Scroll depth
    • Embedded videos
    • Ecommerce transactions
    • Outbound links
    • File downloads

Module 3:
Complementary Tools

  • Introduction to using complementary tools
  • Website and content tools
  • Organic and paid search tools
  • Social media tools
  • Additional tools

Module 4:
Configuration

  • Tracking goals
  • Identifying goals
  • Assigning value
  • Ecommerce tracking
  • Best practice for administration
  • Configuration options
    • View settings
    • Filters
    • Data import
    • User ID
    • Data retention
  • Custom dimensions and metrics
  • Configuration checklist

Module 5:
Marketing

  • Tracking campaigns
  • Best practice for tracking campaigns
  • Linking Google Ads
  • Importing Google Analytics conversions into Google Ads
  • Tracking internal website campaigns

Module 6:
Reporting

  • Home report
  • Real-Time reports
  • Audience reports
  • Acquisition reports
  • Behavior reports
  • Conversion reports
  • Metrics and dimensions
  • Attribution

Module 7:
Dashboards

  • Google Analytics dashboards
  • Introduction to Google Data Studio
    • Interface features
    • Connecting Google Analytics data
    • Using Google Data Studio
    • Creating charts
    • Combining Google Analytics data (blending)
    • Customization options
    • Example dashboards

Module 8:
Analysis

  • Segmentation
  • Custom segments
  • Analyzing data in reports

Module 9:
Experimentation

  • Introduction to testing
  • Importance of testing
  • Using a testing process
  • Types of tests
  • How, what and when to test
  • Using Google Optimize
    • Introduction to Google Optimize
    • Terminology
    • How to run an experiment
      • A/B
      • Redirect
      • Multivariate
    • Interpreting results
    • Viewing data in Google Analytics
  • Google Ads and other advertising platforms