Learn how to collect meaningful data, analyze it and use it to improve your website and marketing campaigns.
Enhance your Google Analytics skills with a focus on improving reporting, analysis and experimentation. Learn end-to-end analytics techniques, including how to collect meaningful data, using complementary tools, configuring reports, creating dashboards and analyzing data.
What will I learn?
How to collect the data you need and configure your reports
How to report on performance, analyze results and find insights
How to develop and launch experiments to improve results
Ensure important actions are being tracked
Correctly configure Google Analytics
Pinpoint the reports that provide the most value
Understand the difference between reporting and analysis
Develop and launch experiments